How Victrola Mobilized
Their Customers To Create
A "Next-Gen" Loyalty Program

Victrola, one of America's first manufacturers of record players recognized that it was becoming increasingly more competitive to acquire and retain customers. Their traditional spend "$300 to earn $10" program lacked differentiation to actually keep members engaged and coming back for more.

350+

Missions Submitted

1000's

Of Members

96.3x

Program ROI

"Zealot has helped us create a gamified social loyalty experience - tailored to our needs. Missions allow us to create any task, in order for our advocates to earn any reward. They can be one-offs, or always on - giving us the ability to create a brand experience that advocates want to engage in time and time again"

Becca Reder

Brand Manager @ Victrola

Uploaded image

Challenges


Victrola noticed their current loyalty program was limited to one-time activations such as "Follow us on Instagram" or "Like us on Facebook" and mainly only rewarded members for buying products in a traditional "earn-and-burn" model. They recognized the need to engage with customers in a meaningful way beyond just rewarding for purchases. Victrola wanted to reward customers for both purchases and brand advocacy.

Solution


Using Zealot, Victrola was able to go beyond just rewarding customer for purchases and began rewarding customers for submitting UGC, posting on social media, buying new products, checking in IRL and more. Now, Victrola is able to mobilize an engaging army of advocates at scale in seconds by simply creating a new mission and blasting it out to thousands of brand advocates at scale.

Results


After struggling to differentiate its loyalty program, Victrola turned to Zealot for help. Zealot provided a white-labeled social loyalty program program that allowed Victrola to go beyond just rewarding customers for purchases. Customers can sign up and earn their first reward just by giving their phone number at checkout or by heading to the loyalty portal online – no clunky passwords required. As customer join, they're able to access and complete a variety of different mission. Following the launch of their new program, Victrola is experiencing higher levels of brand awareness, UGC content output, and customer loyalty.

Zealot Case Study

Odyssey x Zealot Case Study

Read how this fast-growing Mushroom Energy Drink brand built a community of 400+ advocates to accelerate brand awareness, generate UGC, and increase referral sales through a gamified ambassador program on Zealot.

By Hamza Ehsan

By Hamza Ehsan

Hamza delivers beautiful, highly-converting designs in record time. It's hard to find a designer you can trust with your brand but Hamza and Limitless have earned it. Look forward to working in the future.

Tony Saoprano

CEO of Tryal

Uploaded image

45+

45+

Happy customers

5k+

5k+

Hours spent on craft

4.8

4.8

Review rate

How Odyssey Grew the "Growth Gang" to 100s of Members:


Creating an intricate web design isn't as daunting as it seems. With Framer, you can unlock a variety of desktop navigations and utilize viewport units within the Min and Max height properties. These connections facilitate a smoother workflow, allowing you to set up stunning designs effortlessly.


Jumping into Action

To vividly illustrate this concept, let's walk through developing a desktop navigation from scratch. Take an everyday top-bar, featuring a logo and a button. Through Framer, we can convert this basic model into a component, forming the backbone of our desktop navigation.

Crafting Component Variants


Two variants are constructed- the 'open' (or expanded navigation) variant and the 'closed' one. The 'open' variant captures the expanded navigation state, while the 'closed' variant denotes the initial state of the top bar. To adapt these features to your design seamlessly, you ought to name your variants appropriately. Doing so gives you less hassle as you apply the design across different layouts, and allows your design to become responsive based on viewport height.

Interactions and Adding Links


Framer isn’t just about static designs. Interactive elements bring user interfaces to life. By turning the layer labels in each variant into clickable links, we optimize our design for navigation, leading users seamlessly between the two states using Framer's interaction feature. Next on the agenda is enriching your menu. You can add links to a text layer. Ensure to give each navigation item a distinctive and intuitive label. This quick tip goes a long way in promoting an effortless user experience.


Optimizing Height Properties


A critical objective is to ensure that the component animates from its 'closed' state of 64 pixels to an 'open' state that spans the viewport, when the links are set to fill. Applying the "Min height" property to the links and switching them to viewport ensures that they occupy the entirety of the viewport. This results in a smooth transition from a 'closed' state to an entirely filled viewport.

Finalizing your Design


With the basics in place, it’s time for refining. Set the initial variant to the 'closed' variant. To keep your navigation at the top of the viewport regardless of scrolling, set the position type to 'fixed'. To facilitate the animation of the height, set the 'height' property to 'auto'. These adjustments enable your menu navigation to animate successfully from 64 pixels to fill the entirety of the viewport. It's highly advised to experiment with your transition settings, to attain an animation speed that feels natural to your design. Consider elements like stiffness and damping to promote fluidity in your work. Think about the aesthetics of your navigation too — adjusting the alpha of the background allows you to modulate the transparency, permitting the underlying design elements to subtly shine through. This adds a sophisticated layer of complexity and depth to the user interface. But remember, this is only scratching the surface of what can be accomplished with Framer. Consider exploring and adding custom appearances, hover variants, and much more to take your design to the next strata. In the realm of Framer, the only limit is your imagination.

Try

Framer

Start building your website in seconds with Framer. Click the button below to create a free Framer account.

Zealot Case Study

Odyssey x Zealot Case Study

Read how this fast-growing Mushroom Energy Drink brand built a community of 400+ advocates to accelerate brand awareness, generate UGC, and increase referral sales through a gamified ambassador program on Zealot.

By Hamza Ehsan

By Hamza Ehsan

Hamza delivers beautiful, highly-converting designs in record time. It's hard to find a designer you can trust with your brand but Hamza and Limitless have earned it. Look forward to working in the future.

Tony Saoprano

CEO of Tryal

Uploaded image

45+

Happy customers

5k+

Hours spent on craft

4.8

Review rate

How Odyssey Grew the "Growth Gang" to 100s of Members:


Creating an intricate web design isn't as daunting as it seems. With Framer, you can unlock a variety of desktop navigations and utilize viewport units within the Min and Max height properties. These connections facilitate a smoother workflow, allowing you to set up stunning designs effortlessly.


Jumping into Action

To vividly illustrate this concept, let's walk through developing a desktop navigation from scratch. Take an everyday top-bar, featuring a logo and a button. Through Framer, we can convert this basic model into a component, forming the backbone of our desktop navigation.

Crafting Component Variants


Two variants are constructed- the 'open' (or expanded navigation) variant and the 'closed' one. The 'open' variant captures the expanded navigation state, while the 'closed' variant denotes the initial state of the top bar. To adapt these features to your design seamlessly, you ought to name your variants appropriately. Doing so gives you less hassle as you apply the design across different layouts, and allows your design to become responsive based on viewport height.

Interactions and Adding Links


Framer isn’t just about static designs. Interactive elements bring user interfaces to life. By turning the layer labels in each variant into clickable links, we optimize our design for navigation, leading users seamlessly between the two states using Framer's interaction feature. Next on the agenda is enriching your menu. You can add links to a text layer. Ensure to give each navigation item a distinctive and intuitive label. This quick tip goes a long way in promoting an effortless user experience.


Optimizing Height Properties


A critical objective is to ensure that the component animates from its 'closed' state of 64 pixels to an 'open' state that spans the viewport, when the links are set to fill. Applying the "Min height" property to the links and switching them to viewport ensures that they occupy the entirety of the viewport. This results in a smooth transition from a 'closed' state to an entirely filled viewport.

Finalizing your Design


With the basics in place, it’s time for refining. Set the initial variant to the 'closed' variant. To keep your navigation at the top of the viewport regardless of scrolling, set the position type to 'fixed'. To facilitate the animation of the height, set the 'height' property to 'auto'. These adjustments enable your menu navigation to animate successfully from 64 pixels to fill the entirety of the viewport. It's highly advised to experiment with your transition settings, to attain an animation speed that feels natural to your design. Consider elements like stiffness and damping to promote fluidity in your work. Think about the aesthetics of your navigation too — adjusting the alpha of the background allows you to modulate the transparency, permitting the underlying design elements to subtly shine through. This adds a sophisticated layer of complexity and depth to the user interface. But remember, this is only scratching the surface of what can be accomplished with Framer. Consider exploring and adding custom appearances, hover variants, and much more to take your design to the next strata. In the realm of Framer, the only limit is your imagination.

Try

Framer

Start building your website in seconds with Framer. Click the button below to create a free Framer account.

Try

Framer

Start building your website in seconds with Framer. Click the button below to create a free Framer account.

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