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How Victrola achieved 93.6x
total impact value in 90 days
No, the 93.6 TIV is not a typo. This renowned global brand, specializing in audio and record players, transformed their ambassador program into a large-scale content creation powerhouse by leveraging Zealot's gamified ambassador program features.
300+
Program Ambassadors
250+
Completed Missions
93.6x
Program's Total Impact Value (Yes, you read that right)
What they needed
Victrola's
Objectives
Facing the challenge of manually running their ambassador program and struggling to maintain ambassador engagement, Victrola sought a solution that went beyond traditional affiliate links, turning to gamification to drive more content and interaction.
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how we helped
The Victrola
Ambassador Program
Victrola's advocacy program, powered by Zealot, efficiently scales while introducing gamification, which not only amplifies advocacy for widespread brand promotion but also incentivizes increased engagement, ensuring more people stay involved over time, ultimately driving higher brand awareness and referral sales.
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How Zealot helped
The Victrola
Ambassador
Program
Victrola's advocacy program, powered by Zealot, efficiently scales while introducing gamification, which not only amplifies advocacy for widespread brand promotion but also incentivizes increased engagement, ensuring more people stay involved over time, ultimately driving higher brand awareness and referral sales.
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The results
What Victrola
Has Achieved (So Far)
Victrola has established a cost-efficient pathway to cultivate an authentic community via their ambassador program.
In 90 days they've achieved:
•300+ Active members in their Ambassador Program
•250+ Missions Completed by the program members (including UGC, Social Posts, and Product Surveys).
•93.6x Total Impact Value within the program (including referral sales and content)
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FAQs
All Your Questions,
Answered.
Here are some common questions Victrola received about their new Ambassador program. We collected and included them here to answer any questions.
001
005
Can you tell us why Victrola decided to partner with Zealot for ambassador management?
Victrola's Response:
Absolutely! At Victrola, we've always believed in the power of community and the authentic connections our brand can make with music lovers worldwide. We decided to partner with Zealot because their platform offered us a gamified, data-driven, and frictionless way to manage our brand ambassadors. Their approach aligns perfectly with our vision of fostering a passionate community around our vintage-inspired record players and audio products.
Absolutely! At Victrola, we've always believed in the power of community and the authentic connections our brand can make with music lovers worldwide. We decided to partner with Zealot because their platform offered us a gamified, data-driven, and frictionless way to manage our brand ambassadors. Their approach aligns perfectly with our vision of fostering a passionate community around our vintage-inspired record players and audio products.
002
005
How has Zealot's platform changed the way you manage your ambassadors?
Victrola's Response:
There are several, but a few stand out. First, the gamified approach with missions, points, and leaderboards has significantly increased engagement among our ambassadors. They're more active and motivated to share their love for Victrola with their networks. Second, the ability to manage and communicate with ambassadors through text has made our interactions more personal and direct. Lastly, the social analytics feature is a game-changer. It allows us to measure the impact of our ambassador activities without requiring them to connect their social accounts, which respects their privacy while still giving us valuable insights.
There are several, but a few stand out. First, the gamified approach with missions, points, and leaderboards has significantly increased engagement among our ambassadors. They're more active and motivated to share their love for Victrola with their networks. Second, the ability to manage and communicate with ambassadors through text has made our interactions more personal and direct. Lastly, the social analytics feature is a game-changer. It allows us to measure the impact of our ambassador activities without requiring them to connect their social accounts, which respects their privacy while still giving us valuable insights.
003
005
Can you share a success story from using Zealot with your ambassadors?
Victrola's Response:
Of course! One of our most memorable success stories involved a campaign where we asked our ambassadors to share their favorite vinyl listening moments with their Victrola turntables. Using Zealot's survey mission feature, we collected stories and photos, which we then featured in our marketing materials. The engagement was through the roof, and it brought our community even closer. It felt like a collective celebration of music and nostalgia, driving significant brand awareness and sales.
Of course! One of our most memorable success stories involved a campaign where we asked our ambassadors to share their favorite vinyl listening moments with their Victrola turntables. Using Zealot's survey mission feature, we collected stories and photos, which we then featured in our marketing materials. The engagement was through the roof, and it brought our community even closer. It felt like a collective celebration of music and nostalgia, driving significant brand awareness and sales.
004
005
What makes Zealot uniquely suited for a company like Victrola?
Victrola's Response:
Zealot's platform is uniquely suited for Victrola because it mirrors our values of community, innovation, and customer-centricity. Their gamified and personalized approach to ambassador management not only aligns with our brand's playful and nostalgic essence but also drives real, measurable results. Their seamless integration, ease of use, and the strategic partnership with platforms like Meta and TikTok for frictionless social data collection are just icing on the cake.
Zealot's platform is uniquely suited for Victrola because it mirrors our values of community, innovation, and customer-centricity. Their gamified and personalized approach to ambassador management not only aligns with our brand's playful and nostalgic essence but also drives real, measurable results. Their seamless integration, ease of use, and the strategic partnership with platforms like Meta and TikTok for frictionless social data collection are just icing on the cake.
005
005
Finally, looking forward, how do you see the partnership with Zealot evolving?
Victrola's Response:
We're incredibly excited about the future of our partnership with Zealot. We're especially looking forward to exploring their upcoming features like social/sales listening and AI mission generation. These tools will enable us to deepen our engagement with our community and discover new ways to collaborate with our ambassadors. As we continue to innovate in the audio space, Zealot's evolving platform will undoubtedly play a key role in amplifying our brand's voice and mission.
We're incredibly excited about the future of our partnership with Zealot. We're especially looking forward to exploring their upcoming features like social/sales listening and AI mission generation. These tools will enable us to deepen our engagement with our community and discover new ways to collaborate with our ambassadors. As we continue to innovate in the audio space, Zealot's evolving platform will undoubtedly play a key role in amplifying our brand's voice and mission.
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